This is for new podcasters who want to be intentional about what they are building.
You know you want a podcast, but you need help deciding what shape it should take.
You have seen many different formats, styles, and approaches, and it is hard to tell which ones actually fit your business, your audience, and your available time.
You may be asking:
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How does the podcast fit into your wider business or brand?
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What can I do to make my show stand out?
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Who it is for and why/ where/ when would they listen?
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What format suits my capacity and resources?
The Podcast Positioning Workshop exists to unpack your ecosystem, slow these decisions down so you can make them properly.
Shape a podcast concept that differentiates,
makes sense for your business and your capacity.
What the Podcast Positioning Workshop is
The Podcast Positioning Workshop is a collaborative working session focused on making clear, grounded, strategic decisions about your podcast before you begin.
We unpack global trends, hone in on your goals, purpose, and target audience.
Together, we seek differentiators and test ideas against your ecosystem to see what holds up in the real world.
This is not a lecture. It is a working session designed to help you think clearly and move forward with confidence.
What it is not
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Not a general podcast overview.
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Not a launch program.
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Not production or coaching.
This is a strategic definition.
The workshop explores the key elements that shape a strong podcast concept, including:
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Business goals and intent.
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Audience definition and relevance.
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Content purpose and value.
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Capacity, sustainability, and time.
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Podcast formats and structures.
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Concept testing and differentiation.
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How the podcast fits into your wider ecosystem.
Choose in-person or online, with the aim of developing a concept that is clear, credible, and realistic to maintain.
How to get your
Podcast Positioning Workshop
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Book the workshop
Secure a two-hour session. -
Position the podcast
We work through the key decisions together in a focused session. -
Move forward with clarity
You leave with a better grasp of your podcast and the recommended next steps.
The Podcast Positioning Worshop is a done-with-you session.
Designed to guide founders, in-house teams, and independent creators through the development of a podcast with clarity, structure, and momentum.
It provides a holistic overview of podcast positioning, without turning the process into a long-term engagement.
This is for podcasters who want guidance and momentum, not a DIY course or a fully outsourced production.
This is for you if:
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You want a podcast aligned with your business.
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You value guidance but want to stay creatively involved.
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You want to create with intention.
What happens once you've completed
the Podcast Positioning Workshop?
What is the Next Step?
A short call to confirm fit and answer any questions before booking.