The Podcast Diagnostic Report.
Find out why your podcast isn't connecting and exactly what to focus on next.
You are publishing consistently.
The episodes are going out.
But something is not working the way you hoped, and you are not sure why. The Podcast Diagnostic Report gives you a professional, outside-in view of your show, delivered by one of Africa's leading podcast strategists.
This is clarity, not commitment.
You Are Too Close to Your Own Show to See It Clearly.
When you are inside a podcast - planning episodes, recording, editing, publishing, promoting - it is almost impossible to hear it the way a new listener does.
You know what you meant to say.
You know what the show is supposed to be.
A listener only knows what they actually experience.
The gap between those two things is where most podcasts lose their audience. Not through bad content, but through unclear positioning, inconsistent delivery, or a listener experience that does not quite match the host's intention.
The Podcast Diagnostic Report is designed to close that gap. It gives you the outside perspective that is genuinely difficult to get from anyone in your immediate circle - an honest, structured, professional assessment of what your podcast is communicating to the people who matter most.
The Podcast Diagnostic Report Focuses on Three Core Areas.
Before Someone Listens
How your podcast appears to a potential new listener before they press play. Cover art, title, description, category, and the first impression your show makes in a crowded feed. This is where most shows lose listeners they never knew they had.
Once Someone Presses Play
What listeners actually experience inside the episode. Clarity, pacing, structure, engagement, and whether the show delivers on the promise it made before the listener pressed play. This is where retention is won or lost.
Long-Term Signals
What your podcast communicates about consistency, intention, and sustainability over time. Publishing rhythm, episode quality variance, and the signals that tell a potential long-term listener whether this show is worth investing in.
What the Podcast Diagnostic Report Is.
The Podcast Diagnostic Report is a focused, professional audit of your existing podcast. Sean reviews two episodes and evaluates your listener touchpoints, identifying what is working, what is getting in the way, and where your energy is best spent next.
The goal is to help you see your podcast the way your audience does, with fresh eyes, honest perspective, and nearly two decades of broadcasting and strategic experience behind the assessment.
What It Is Not.
Not a coaching engagement. Not a production service. Not a long-term commitment.
This is a single, contained piece of work with a clear output and no obligation to continue with anything else.
This is clarity, not commitment.
How to Get Your Podcast Diagnostic Report.
Step 1 — Request the Diagnostic
Get in touch and complete a brief intake form providing an overview of your podcast - what it is, who it is for, and what you feel is not working. Sean will confirm availability and send you a short intake form.
Step 2 — Review and Report
Sean listens to two episodes of your podcast and evaluates your listener touchpoints across all three areas. He then compiles a structured written report with clear, specific observations and recommendations.
Step 3 — Delivery and Walkthrough
You receive the written report and a one-to-one online session to walk through the findings together, so nothing is left ambiguous and every recommendation is clearly understood
Investment
The Podcast Diagnostic Report is R1,995.00 a contained, fixed-price engagement with a clear deliverable and no ongoing commitment.
This includes a review of two episodes, a structured written diagnostic report across all three listener touchpoint areas, and a one-to-one online walkthrough session.
Payment is made upfront to confirm your booking.
What Clients Say
Mienke Jacobs, Cape Town
"Our podcast brainstorm session was very informative Sean is very knowledgeable and I left inspired to launch my first podcast."
Kat Simon, Cape Town
Sana Lifestyle
“I recently underwent a Podcast Diagnostic Report with Sean. Not only was so insightful but I really appreciated the methodical, practical tools, complemented by the overall driving strategy. Such an enriching and results-driven experience.”
Howie Khan, Cape Town
Sealand Gear
“being advised by Sean in the world of podcasts has given me a lot of clarity. Straight to the point, accommodating and full of ideas, I would recommend working with Sean to get your podcast project off the ground and, make it a success!"
From Cape Town to Dubai, Melbourne to London - Sean works with clients across Africa and around the world.
What Happens After the Diagnostic Report?
The Podcast Diagnostic Report stands completely on its own. Some clients stop here, with clarity, and move forward independently.
Others choose to continue with one of these.
Frequently asked questions
Ready to Find Out What's Really Holding Your Show Back?
The Podcast Diagnostic Report is a single, contained piece of work. No long-term commitment. No obligation to continue. Just a clear, honest assessment of your podcast from someone who has spent nearly two decades understanding what makes audio work and what gets in the way.