PODCAST LAUNCH ACCELERATOR
Build your podcast
on a foundation
that actually lasts.
The strategic engagement for founders and business leaders who want their podcast designed before it’s recorded. Delivered through Sean’s proprietary Podcast Design Method.
Great podcasts are designed before they are recorded. That single conviction is the foundation of everything in this program.
The Podcast Design Method
Four stages. Applied in the right order.
Each stage has a clear purpose and a clear output. Every decision is made deliberately — with your specific show, audience and goals in mind.
1
Intent
FOUNDATION
Who is this for, and why should it exist? Intent is the work most podcasters skip - and it determines everything that follows.
2
Form
EPISODE BLUEPRINT
Length, format, tone - chosen deliberately, not by default. Form is where strategy becomes structure.
3
Voice
TRAILER CONCEPT
The host, ready to carry the show. On-mic presence and the show's public expression are built in this stage.
4
Release
LAUNCH ROADMAP
Distribution, platform selection, launch roadmap - built around goals and capacity.
What you leave with
A fully designed podcast matching your goals and capacity, ready to record.
At the end of the Accelerator you have five specific things. Not a general sense of direction. Five concrete, usable outputs that serve your show from launch onwards.
A Clear Positioning
A precise articulation of who your podcast is for, why it exists, and what makes it worth listening to over everything else competing for your audience’s attention.
An Episode Blueprint
A complete structural document: episode format, length, recurring segments, tone, storytelling approach. The architectural logic that holds every episode together.
A Developed Host Voice
Practical preparation for stepping in front of a microphone with clarity, authority and naturalness, so the show sounds as good as it was designed to be.
A Scripted Trailer Concept
The strategic and creative foundation for your podcast trailer. The most important thirty to sixty seconds your show will ever produce.
A Distribution and Launch Roadmap
Guidance on publishing setup, launch sequencing, and a clear plan for reaching the right listeners from day one, not after six months of trial and error.
R5950
4 sessions
Payment upfront to confirm
Four focused sessions · 4–8 weeks
Online or in person, Cape Town
The decisions made during the Accelerator will shape every episode you produce from launch onwards. Getting them right at the start costs significantly less than rebuilding a show that launched without them.
Is this for you?
The Accelerator is right for you if…
This is for you if
You have an idea but keep circling without moving forward
You want to build something genuinely distinct — not a copy of every other show in your space
You understand that the thinking before the recording is the most important investment you can make
This is not for you if
You are looking for a quick setup or a production-only service
You want a self-paced course or a group program
You are not ready to commit the thinking time between sessions
Sean works with a limited number of Accelerator clients at any one time. The discovery call is a genuine conversation about fit. It's not a sales call. If it’s not right for either party, he’ll say so directly and suggest what the better next step might be.
