About Sean Loots
Owned media, through podcasting.
Built on two decades
of live radio.
I'm a strategist, creative director and producer rolled into one. I work with founders, businesses and creatives who have something worth saying.
Based in Cape Town. Working globally.
THE CONVICTION BEHIND THE WORK
Great podcasts are designed before they are recorded. That single idea is the foundation of everything I do.
Advisory Board - APVA
Award-Winning - SA Radio Awards
Award-Winning - SA Podcast Awards
Industry Board - Red and Yellow
Two Decades on radio
The Conviction
Not all podcasts are made equal.
Great podcasts are designed before they are recorded. That single idea is the foundation of everything I do.
Most shows don't fail because the host isn't good or the audio isn't clean. They fail because the thinking never happened. Who it's for. Why it should exist. What makes it worth someone's time.
Those decisions get made by accident, under pressure, or not at all.
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I'd like to change the order. Bring the thinking forward. So when you step into the studio, you already know what you're building.
Where it started
New York. Then two decades of live radio.
It started in a voice booth in New York City.
Then I came home and spent nearly two decades in radio. I built shows and hosted them in Cape Town studios.
In radio, holding an audience's attention isn't optional. It's the job.
That taught me something most people in podcasting learn too late. The work that decides whether a show succeeds rarely happens in front of a microphone. It happens much earlier, and it goes much deeper.
I think about the job a podcast needs to do before I think about the way it sounds.
CAPE TOWN
The Studio
Latitude Podcast Studio sits on the ninth floor of Latitude Aparthotel, with views of Lion's Head and the Atlantic.
I built it on a simple belief. Where you record changes how you sound. That's why Ideas Sound Better Here.
Audio and video. Once-off sessions, half-day and batch recording.
THE PODCAST
My Own Show
Something Shifted is about identity after interruption.
What happens to your sense of self when life changes unexpectedly? What shifts, what stays, what gets rebuilt?
It's where I practise what I teach.
Beyond Client Work
Active in the industry.
APVA
Advisory Board Member
Association of African Podcast and Voice Artists. Helping shape how the industry grows across the continent..
Red & Yellow
Industry Advisor
Red and Yellow Creative School of Business. Bringing a working strategist's view to the next generation of creatives.
SA Radio Awards
Award-Winning Broadcaster
Best Commercial Afternoon Drive Show.
SA Podcast Awards
Award-Winning Podcaster
Best Growth & Spiritual - Gold
Best Production - Bronze
Client Footprint
Cape Town to Dubai, Melbourne to London
Clients across South Africa, America, the Middle East, Australia and Europe. Most of the work happens online.