ABOUT SEAN LOOTS
Podcast strategist.
Built on two decades
of live audio.
Sean Loots works with founders, businesses and creatives to build podcasts that last — through strategy, structure and coaching.
Based in Cape Town. Working globally.
THE CONVICTION BEHIND THE WORK
Great podcasts are designed before they are recorded. That single idea is the foundation of everything Sean does.
Advisory Board - APVA
Award-Winning - SA Radio Awards
Industry Board - Red and Yellow
Two Decades on radio
The Conviction
Most podcasts fail before the first recording.
Great podcasts are designed before they are recorded. That single idea is the foundation of everything Sean does. It shapes how he works with clients, how he developed the Podcast Design Method, and why he built Latitude Podcast Studio the way he did.
Most podcasts fail not because the host isn’t talented or the audio isn’t clean. They fail because the strategic thinking that should happen before the first recording never happens at all.
Audience, positioning, format, purpose - these decisions get made by accident, under pressure, or not at all. And ultimately, the show pays the price.
Sean’s work exists to change that sequence. To bring the thinking forward. To make sure that when a client steps into the studio, they already know exactly what they are building, who it is for, and why it should exist.
Where it started
New York. Then two decades behind a microphone in South Africa.
Sean’s broadcasting career began in a voice booth in New York City - an early immersion in the craft of audio that shaped everything that followed.
Returning to South Africa, he built a career in live radio that spanned nearly two decades - hosting shows, developing audiences, and learning in real time what makes audio compelling and what makes it forgettable.
That live broadcasting background is not incidental to the strategy work. It is the foundation of it. Understanding how an audience thinks, how attention works, how a show earns the right to a listener’s time - these are not things learned in a classroom.
They are earned behind a microphone, over years, in front of audiences who have no obligation to stay.
CAPE TOWN
The Studio
Located on the ninth floor of Latitude Aparthotel, with views of Lion’s Head and the Atlantic seaboard. One of the most distinctive recording environments in Africa - built around Sean’s conviction that environment shapes how a show sounds and how a host performs.
Audio and video production, once-off sessions, half-day and batch recording available.
THE PODCAST
Sean's Own Show
A podcast about identity after interruption. What happens to a person’s sense of self when life changes unexpectedly? What shifts, what stays, and what gets rebuilt?
Something Shifted is where Sean practices what he teaches - applying the same strategic thinking and intentional design he brings to every client engagement. The most honest proof of conviction available.
Beyond Client Work
Active in the industry.
Not just on a website.
Sean’s influence on the African podcasting landscape extends beyond individual client engagements. These roles are not honorary - they are active contributions to the future of audio storytelling on the continent.
APVA
Advisory Board Member
Association of African Podcast and Voice Artists. Contributing to the strategic direction of podcast industry development across the African continent.
Red & Yellow
Industry Advisor
Red and Yellow Creative School of Business. Bringing the perspective of a working strategist to the next generation of creative professionals.
SA Radio Awards
Award-Winning Broadcaster
Best Commercial Afternoon Drive Show. Recognition earned in front of live audiences — not in a studio alone.
Client Footprint
Cape Town to Dubai, Melbourne to London
Clients across South Africa, America, the Middle East, Australia and Europe. Most engagements run fully online.