Owned media
Build a media property around what your business knows, believes and has to say.
I help businesses turn expertise, ideas and stories into owned media people actually want to spend time with.
Podcast-led. Built to go further.
Nearly 20 years in broadcasting. Strategy, creative direction and production.
The podcast is the centre. Not the end.
A podcast gives your ideas somewhere to live. But a good conversation can become a newsletter, an article, a live event, a useful resource — or simply an idea that travels further.
The aim is a media property. Not a collection of episodes.
What I bring to the table
Strategy: what should exist, who it's for, why it matters
Creative & editorial: positioning, format, voice, shape
Production: thinking turned into something real
Stewardship: keeping it sharp as it grows
In practice, that usually includes:
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Strategy and editorial direction, purpose, audience, positioning, format, content plan
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Two episodes a month, from planning through to publishing
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Show notes, metadata and one supporting written asset per episode
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Trailer, cover art and platform setup for new shows
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Ongoing creative oversight and monthly performance review
The exact mix depends on what we're building.
A typical starting point
We build from the ground up. Three month focused development and production. Together we shape the strategy, build the editorial system, produce the work, and put the foundations in place for something worth continuing.
After that, the engine keeps the system moving, the same rhythm, continued. Scope and investment follow the media property, its complexity, its production needs, how much strategic involvement it needs, and what stewardship looks like once it's moving.
Where you might be starting
Starting a podcast? Let's work out what it should actually be.
Already have one? Let's make it work harder for the business.
Want something bigger? Let's build the media property around it.
This one's selective and intentional. Start a Discovery Call.
