Picking up an existing project and developing its potential is the other. Pulling at levers, implementing strategy, and changing course based on what happens. That's not a lesser version of the first thing, it's the same instinct, applied later.

My approach is practical. Strategy without execution is frustrating. Production without strategy is expensive. The sweet spot sits somewhere in between.
 

I'll be honest about the part I don't love: post-production. I can do it. Other people are better at it, and happier doing it. It's why I have a team behind me that handles editing.

So here's how I actually work best: I help you find the shape of the thing, new or already running.
We build it together.
Then you run with it on your own, or we keep going, and I stay close, overseeing its growth.
 

I think about podcasts a little more than is healthy. So I tend to think past the episode.
 

A good conversation can become a newsletter, an article, a live event, an idea that travels further than the conversation itself.

That's the part I find most interesting. It isn't about making more content. It's about making the most of the right content, for the right people, with enough thought behind it to matter.

If you've got an idea that needs a spine, the Podcast Launch Program is where we start. If your show already exists, start with a Diagnostic Report.

If you've got something running that's lost its shape, that's the same conversation.

If you need someone to sit in the edit bay forever, I'm not your guy, - but I have them on my team.

Want the fuller picture? More about Sean →