The Podcast Positioning Sprint.
A focused two-hour strategic session to find the angle that makes your podcast worth listening to, over everything else competing for your audience's attention.
You have an idea. Maybe even a strong one. But something is stopping you from committing to it fully, because you are not yet sure it is distinct enough, sustainable enough, or positioned clearly enough to cut through.
The Podcast Positioning Sprint exists for exactly that moment.
This Is for You If:
You have a podcast idea but are circling without moving forward.
You are not sure how your show fits into your wider business or brand.
You have seen too many different formats and approaches and cannot decide which one actually suits you.
You want a clear, grounded strategic position before committing to the Podcast Launch Accelerator or any production work.
What We Work Through Together.
In two focused hours, we work through the decisions that determine whether your podcast has a clear, defensible position in the market or whether it disappears into the noise.
Your Goals and Intent
What the podcast needs to do for your business, your brand, or your career — and whether those goals are realistic and achievable through the format you are considering.
Your Audience
Who specifically this podcast is for, why they would choose it over everything else available to them, and where and when they would actually listen.
Your Differentiator
What makes your show genuinely distinct? We test ideas against the real landscape of existing shows - not to be different for the sake of it, but to find the angle that is both authentic to you and genuinely valuable to a listener.
Your Format and Capacity
The format that suits your resources, your schedule, and your long-term sustainability — because a show you can maintain is worth more than a show that burns out at episode eight.
This is not a general podcast overview. Not a launch program. Not production support. It is a single, focused strategic session with one output — a clear, grounded podcast concept you can move forward with confidence.
This is a strategic definition, not a commitment to anything beyond the session.
Investment
The Podcast Positioning Sprint is R2,550.00 - a single two-hour session, available online or in person in Cape Town.
Payment is made upfront to confirm your booking.
This includes:
A two-hour one-to-one strategic session, concept development and differentiation work, and clear direction on format, focus, and recommended next steps.
How to Begin.
Get in Touch
Send a message via the contact page with a brief overview of your podcast idea. Sean will confirm availability and discuss the session format - online or in person in Cape Town.
Book and Pay
Once confirmed, payment is made upfront to secure your session.
Sprint
Two focused hours. One clear output. A podcast concept you can move forward with.
What Comes After the Sprint?
After the Podcast Positioning Sprint, clients often opt for one of these services.
There is no obligation.
