Advisory Board - APVA
Award-Winning - SA Radio Awards
Industry Board - Red and Yellow
Two Decades on radio
The Problem
Why most podcasts disappear.
The thinking is done after the recording starts.
Audience, positioning, purpose, format. Four things that most podcasters decide by accident, under pressure, or not at all.
The result is a show that loses momentum too quickly.
The solution is not better equipment or more episodes. It is better thinking, applied earlier.
EP. 10
Where most shows go quiet.
The Method
Four stages. Applied in the right order.
The Podcast Design Method structures the strategic thinking that should happen before anyone presses record.
1
Intent
Who is this for, and why should it exist? Intent is the work most podcasters skip and it determines everything that follows.
2
Form
Length, format, tone should be chosen deliberately, not by default.
3
Voice
The tone and host, ready to carry the show. On-mic presence and the show's public expression are built in this stage.
4
Release
Distribution, platform selection, launch roadmap are all built around resources, goals and capacity.
This is the foundation of the Podcast Launch Accelerator.
My Services
Starting a podcast
or rethinking one?
Whether you’re launching from scratch or your existing show has lost momentum — there’s a right entry point for where you are.
Sean works hands-on with a maximum of five projects at a time. This way, each every client gets direct creative involvement.
TRUSTED BY
Choose strategy, before gear.
Strategic thinking about podcasting for founders and creatives serious about building something that lasts.
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