One of Africa's leading podcast strategists.
I help founders, businesses and creatives build podcasts that are designed to last — before a single word is recorded.
Most podcasts start with microphones and guest lists.
The important work happens earlier - audience, positioning, format, and purpose.
Through the Podcast Launch Accelerator, I guide founders from idea to launch-ready podcast.
Most podcasts fail before episode ten.
Not because the audio is bad.
Because the thinking was rushed.
I often meet founders, creatives, leaders, coaches or authors who already have microphones, studio bookings and guest lists, but haven't answered the important questions:
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Who is this podcast for?
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Why should it exist?
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What makes it different?
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What role does it play in the business?
A strong podcast is designed before it is recorded.
That's the work I focus on.
How a podcast is actually built.
Every podcast I help design follows a similar structure.
Start a podcast the right way.
Podcast Launch Accelerator
A structured program that takes your podcast from idea to launch-ready concept in 4-8 weeks.
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Together we design the strategy, structure and purpose of your podcast before you ever press record.
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You leave with:
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a clear podcast positioning
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defined audience
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episode structure
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trailer concept
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launch roadmap
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distribution setup
Already have a podcast?
Improve your podcast
Podcast Diagnostic Report
If your podcast already exists but something isn't working, I help identify the strategic gaps and recommend clear improvements.
Record a podcast
Podcast Studio and Production
Professional recording and production through Latitude Podcast Studio for podcasts that already have a clear concept.
Presenter Development
Speak With Confidence.
Host training sessions designed to help podcast hosts, and guests, communicate clearly and confidently on the microphone.
Meet
Sean Loots
One of Africa's leading podcast strategists, Sean Loots is a multi-award winning host and studio founder based in Cape Town.
With close on twenty years in live broadcasting, I've learned that great podcasts are rarely accidental.
They're designed.
I'm also the founder of Latitude Podcast Studio and sit on the advisory board of the Association of African Podcast and Voice Artists.
Why Sean?
Trusted by brands
And people
Featured Podcast Portfolio
Check out this selection of successful podcasts across finance, psychology, wellness, and lifestyle. Each podcast is a result of close collaboration with hosts and teams, where I’ve supported creative development, offered hands-on coaching, and shaped the production process.
