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Strategist, creative director and producer • Cape Town

Your podcast should still be running
in three years.

Most don't think that far ahead.

Sean Loots is an owned media strategist and producer who helps businesses, brands and founders build podcast-led media properties. 

Advisory Board - APVA

Award-Winning - SA Radio Awards

Award-Winning - SA Podcast Awards

Industry Board - Red and Yellow

Two Decades on radio

The Problem

What brings you here?

1

"I want to build something bigger than episodes."

A media property, not just a feed of episodes. Check out Owned Media.

2

"I have a show. Something's not working."

Get an honest look at what's actually going on with a Diagnostic Report.

3

"I need to talk it through."

No couch. No diagnosis. Just space to think out loud. I call it Podcast Therapy

4

"I need studio time next week."

Easy. Let's get you in the Latitude Podcast Studio.

The Method

I believe the thinking should happen first. 

The Podcast Design Method structures the strategic thinking that should happen before anyone presses record. 
The good news is, it can be applied to shows that have stalled too. 

TRUSTED BY

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Podcast-led communication, built for the long game.

How I actually work

A good conversation can become a newsletter, an article, a live event. The podcast is often the centre. It rarely ends there.

Retainer clients don't just get episodes. They get my thinking about where the show is going, not just what's being recorded.

I like a blank canvas. I also like picking up a canvas that's already been started and helping it become something more...

Let's talk

If this resonates, the conversation starts here.

This call is to understand your show and figure out if working together makes sense - not a space for detailed advice on your specific questions. If you've already got questions you'd like answered directly, Podcast Therapy is built for exactly that.

Choose strategy, before gear.

The Podcast Catalyst - a newsletter by Sean Loots

Strategic thinking about podcasting for founders and creatives serious about building something that lasts. 
 

Once a month, subscribers to The Podcast Catalyst receive the complete article before it publishes anywhere else. No summaries. No edits. The whole thinking.

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